SCHOOLS BUDDY UP AGAINST BULLYING

This campaign invites parents, teachers & students to engage with the banner to show their support for anti-bullying by making a pledge to become a buddy at their school.

By publicly naming schools & their Buddy counts, it promotes friendly competition between the schools to vie for the top spot on the leaderboards. This puts accountability & ownership back on to schools to lift their reputation around anti-bullying behaviour.

Users are encouraged to share their pledge to their school via Twitter, creating a buzz around #buddyweek.

This banner campaign can be supplemented with a microsite that could follow in more detail movements amongst the leaderboards