NABLIFE
CLIENT:
National Australia Bank
Title:
nab life
Overview:
Nab life delivers a new alternative for customers to gather investment information from a banking institute.
NAB Life is based upon an important insight: to see the current consumer in the way consumers see themselves.
This approach has allowed us to develop an innovative ‘persona-based’ website that delivers useful and impartial financial focused content in a logical manner.
The website is based upon 11 ‘personas’ that fit into 4 key stages of life. For each stage of life, we have identified the most common events that a consumer will most likely encounter. Financial topics and information then fall into these events via a slick and easy to use interface.
Points of interest: Commissioned photography, contextually matched music to different audience groups.
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